Flaviar is a fine spirits club where members enjoy a revolving, changing collection of craft and premium distilled beverages. And time had come to re-conceptualize and redesign their flagship product. This thoughtfully assembled tasting box represents the essence of its “Try before you buy” approach. Due to the nature of the business – the delivery of fragile physical goods through the post – packaging had to be lightweight and durable, yet also engaging and elegant. It was important to communicate the intention with both clarity and emotion, with the goal to create a contemporary zeitgeist product with a masculine character.