Gimnazija Ledina / Identity / Signage / Book

Old School, Brand New Identity

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LEdina

Old School, Brand New Identity

Obsessing on the Balkans

OBJECTIVES / IDENTITY  / logotype / book design

Client / Gimnazija LEDINA

Client / Agentura

year / 2016

Awards / Brumen 2017

The visual identity reflects the relationship between the grammar school as an institution – with its own set of rules and dictates – and the grammar school as a group of individuals that shape and form its appearance and identity. The graphic grid – the foundation – represents the school system as a backdrop that enables students to develop their own unique personal and visual identity. “Connecting the dots” also references one of the school’s central values – creating an open, inviting space for socialising and socialisation.

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