ELEKTRO LJUBLJANA

Power Takes Wing

OBJECTIVES / LOGO  / IDENTITY / SIGNAGE

Client / Elektro Ljubljana d. d.

year / 2018 - PRESENT

Electrical power generation and distribution gets a fresh, clean and simple refresh and reboot for a new day and a new, contemporary consciousness.

The logo and wider visual identity employs a similarly strong and simple graphic scheme that combines the essence of the company’s values and core services. The striking, systematic stand-alone solution makes it highly versatile and recognisable, so it can be used to great effect on everything from banners and various media to service vehicles and signage in general.

Here, the familiar electrical lightning bolt gets a contemporary makeover and fuses with the symbolic white stork, which the company is active in protecting; and which communicates the company’s commitment to cleaner energy distribution with an eye to the natural environment.

Colourful, angular elegance inspires and sends a positive, reassuring message. Power well-serviced.