ALPINA / catalogue / product graphics & treatments / ad
ALPINA / catalogue / product graphics & treatments / ad
CELEBRATING HIGH PERFORMANCE
CELEBRATING HIGH PERFORMANCE
CELEBRATING HIGH PERFORMANCE
CELEBRATING HIGH PERFORMANCE
Alpina, one of the world’s leading manufacturers of high-performance X-country ski boots developed and upgraded their entire product range and communication scheme. The working tag/slogan, “Inspired by tradition, driven by perfection” well sums up the company’s commitment to new technologies building on decades of quality footwear manufacture – which is reflected in all of the new communication. The company also celebrated 70 years in 2017, with new everyday wear and outdoor offerings. And [oh, before we forget,] K01 produced the striking visual graphic schemes for some of the company’s best boot designs (with J. Miklavc, product design) ever.