ALPINA

OBJECTIVES / product graphics & treatments / communication / ad / catalogue / brochure / video

year / 2015

With / j. Miklavc, product designer

Awards / REDDOT award 2009 / BRUMEN recognition 2009, BRUMEN recognition 2011 (2 recognitions) 

Alpina, one of the world’s leading manufacturers of high-performance X-country ski boots developed and upgraded their entire product range and communication scheme. The working tag/slogan, “Inspired by tradition, driven by perfection” well sums up the company’s commitment to new technologies building on decades of quality footwear manufacture – which is reflected in all of the new communication. The company also celebrated 70 years in 2017, with new everyday wear and outdoor offerings. And [oh, before we forget,] K01 produced the striking visual graphic schemes for some of the company’s best boot designs (with J. Miklavc, product design) ever.