as aperitivo / art direction & design / logo
tree of culinary life
One of the finest, most respected restaurants in Ljubljana/Slovenia gets the design makeover/treatment it deserves. The restaurant’s symbol/logo – AS – is designed as a rich visual narrative. The primary motif is the wonderfully dominant tree that grows right through the adjoining Club AS. Here the tree represents life and at the same time the family tree of the father-and-son owner/managers, and employs classic techniques like engraving, woodcuts, etching and screen printing – nobility and sustainability in a timeless/contemporary design package.