as aperitivo / art direction & design / logo

tree of culinary life

AS APERITIVO

tree of culinary life

tree of culinary life

OBJECTIVES / art direction & design / logo / communication

Client / as aperitivo restaurant

Client / Aa aperitivo restaurant

year / 2012

With / Tone rojc, academic painter

With / Tone rojc, academic painter

Awards / brumen 2013

One of the finest, most respected restaurants in Ljubljana/Slovenia gets the design makeover/treatment it deserves. The restaurant’s symbol/logo – AS – is designed as a rich visual narrative. The primary motif is the wonderfully dominant tree that grows right through the adjoining Club AS. Here the tree represents life and at the same time the family tree of the father-and-son owner/managers, and employs classic techniques like engraving, woodcuts, etching and screen printing – nobility and sustainability in a timeless/contemporary design package.

AS APERITIVO – drevo – tranpsarentni pozitiv