as aperitivo / art direction & design / logo
tree of culinary life
AS APERITIVO
tree of culinary life
tree of culinary life
OBJECTIVES / art direction & design / logo / communication
Client / as aperitivo restaurant
Client / Aa aperitivo restaurant
year / 2012
With / Tone rojc, academic painter
With / Tone rojc, academic painter
Awards / brumen 2013
One of the finest, most respected restaurants in Ljubljana/Slovenia gets the design makeover/treatment it deserves. The restaurant’s symbol/logo – AS – is designed as a rich visual narrative. The primary motif is the wonderfully dominant tree that grows right through the adjoining Club AS. Here the tree represents life and at the same time the family tree of the father-and-son owner/managers, and employs classic techniques like engraving, woodcuts, etching and screen printing – nobility and sustainability in a timeless/contemporary design package.
