CALCIT

Colour it White / Clean & Cool

year / 2021

Founded back in 1990, the company – a leading producer of calcium carbonate-based pigments, functional additives and granulates used in paper production, paints, plastics and more – was due for a refresh. Which they got, with a fresh new, modern logo design that employs a more geometric typeface. The new entire identity retains the clean white look (of the product) with the addition of cool blue accents. As whiteness and brightness are central corporate values, everything [from packaging and signage] down to business cards and stationary stays as clean and uncluttered as possible.