Domina Aktiva got the royal treatment from day one, when K01 took on the entire identity of this youngest of brands. So names, communication, packaging, look, feel and more. We made it exclusively inclusive, just premium enough, yet highly accessible. Because a woman's hair is her crown, and there's something of a queen in all of us. Striking colours and finishes, tasteful and inspiring, recyclable and enduring, and room to grow – as now seen in full department store windows and more.